VISION AND MISSION STATEMENT
Vision and mission statement often can be found in the firm's annual report. They are often placed in the front or beginning of the annual report. Most of the tie they are displayed throughout a firm's premises and are distributed with the company information sent to constituencies.
VISION
A vision statement is a statement about what your organization wants to become. It should involve all members of the organization and help them feel they are a part of the organization. A vision should stretch the organization's capabilities and image itself. It guide us, shape us, gives us direction and purpose, and can serve as a powerful motivator for those around us and ourselves.
Therefore, a vision must be aligned with the core values of both the individuals and the firm and be effectively communicated to and accepted by everyone involved in the firm.
For example, a simple and precise vision statement of a local institution, Universiti Sains Islam Malaysia (USIM), is shown as follows"
"Integrating Naqli (revealed) and Aqli (human) knowledge to transform and create value for country, ummah and humanity."
MISION
Basically, a mission statement is the purpose or reason for the organization's existance. While a vision statement is what do we want to become, a mission statement deals with the way not to the future but to the present. For example mission statement will deal with the question like "what is our business?" or "why do we exist?. A mission is a way of behaving. it also concerned with the way an organization is managed today, with it purpose or reason for being.
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The organization mission is the purpose or reason for organizations existence. Without the mission, the work of the organization can be unproductive. This is because it is said that a mission statement is essential for creating applying and analyzing the business of an organization.
For example of mission statement of a local institution, Universiti Sains Islam Malaysia (USIM):
"Committed to be an advanced knowledge institution based on Islamic Studies, and to spearhead new knowledge using cutting edge technologies to produce innovations, which can transform the country, the ummah and humanity."
OBJECTIVES
As a addition, the objectives is a desired or specific result of a planned activity that should be achieved by a specific time. It is a value sought by an individual or a group in the organization. An objective should be specific, measurable, attainable or achievable, realistic and time phased.
The achievement of objectives should result in the fulfillment of a mission. In addition, objectives may be short, medium or long term.
sources: Strategic Management second edition by Zainal Abidin Mohamed, Ho Jo Ann and Wong Foong Yee.
ONLINE FORUM 1 - MY VISION - KMD
What is your vision and mission coming to the university?
How do you strategize your action towards achieving those vision and mission?
What is your vision and mission coming to the university?
Vision= Success in this life and here after
Mission=
1) Achieve my parents hope ( graduate with first or second upper class)
2) Get a good result
3) Get enough skills for work
4) Always learn to behave with good manner
5) Get the reward at here after from what i do at university
6) Hope to get better job after graduate
7) People always says to seek knowledges..okay
How do you strategize your action towards achieving those vision and mission?
1)Set the true intention and goals
2) Learn and Understand the university learning style and subject
3) Identify my weakness
4) Set a future goals after learning as a motivation
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