Friday, 17 November 2017




week 5: Typology of Alternatives Strategies : The SWOT matrix ( How to draw it)

While many can quickly understand what SWOT analysis stand for (Strengths, weaknesses, Opportunities and Treats), many too forget the need for matching the external (opportunities and treats) with the internal ( Strength and weakness) factors to generate the appropriate strategies.

Hello guys, today i want to share about the SWOT matrix to you all.  I use to refer the Strategic Management book second edition wrote by Prof Zainal Abidin Mohamed and friends.

So, for the introduction, lets me explain what is the purpose of SWOT Matrix. SWOT matrix proposes is to merely  to match the external and internal factors that are compatible to  generate a strategic option. 




So, that is how the position is look. So as i has mention before, the SWOT Matrix purposes it  to ,match the internal and external factors which compatible to generate a new strategies option. Picture below explain how to draw it.





That all what i want to share. Hope this picture can help you all to understand how to draw it. Thank you.
This time when my friends and i were completing the Swot Matrix task 😅😆😆

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